We all know that beer tastes great when cooked in food. I love beer cheese soup, brats boiled in beer, and beer cooked inside of bread. Now Jelly Belly has introduced a draft beer flavored jelly bean. According to the company “beer has been a highly-requested flavor for decades” which is surprise to me. Alcoholic flavored jelly beans have been around for sometime with mojito and pina colada beans being popular flavors. However, I do not see the point in offering a jelly bean that tastes like beer.
I’m also assuming that this flavor would most likely emulate something of the Bud Light or Pabst Blue Ribbon ilk. Not that it makes any difference as this is entirely a marketing campaign. Jelly Belly has done this in the past with the Bertie Botts every flavored beans which have strange flavors like black pepper, booger, and sausage. I’ve never really enjoyed jelly beans to begin with but this just seems boring.
But if you’re interested in eating candy that tastes like things that aren’t candy you can get a draft beer flavored jelly beans on February 10th.
UPDATE: Beer Flavored jelly beans are officially available. If you have the stomach for it you can purchase the novelty item here.